Showing posts with label class 12 economics home tutor in noida. Show all posts
Showing posts with label class 12 economics home tutor in noida. Show all posts

Wednesday, July 26, 2023

Unlocking Academic Success: The Search for the Perfect Home Tutor Near You

 

#Class11Accountshometutornearme#class12AccountsHomeTutornearme#Class11Economicshometutornearme#Class12Economicshometutornearme#Accountshometutornearme#economicshometutornearme#Businessstudieshometutor#economicshometutor#accountshometutor

As students progress through their academic journey, they often encounter challenging subjects that require additional support and guidance. In particular, Accountancy, Economics, and Business Studies are known to be complex and demand a clear understanding of fundamental concepts. To excel in these subjects and secure a bright future, finding the right home tutor becomes crucial. If you're a Class 11 or Class 12 student searching for an Accounts, Economics, or Business Studies home tutor near you, look no further! In this blog, we will explore the benefits of personalized tutoring and offer some valuable tips to find the perfect tutor for your academic needs.

Why Choose a Home Tutor?

While schools and classrooms provide a solid foundation for education, home tutoring offers several advantages that can significantly impact a student's academic performance. The benefits of choosing a home tutor include:

  1. Personalized Attention: Unlike the traditional classroom setting where a teacher has to cater to a large group, home tutoring allows one-on-one interaction. The tutor can focus solely on the student's weaknesses and customize the learning experience accordingly.
  2. Customized Learning Pace: Every student has a unique learning pace. A home tutor can adjust the teaching speed and methods to match the student's individual needs, ensuring better comprehension and retention.
  3. Improved Confidence: With a supportive and encouraging home tutor, students often feel more confident about tackling challenging subjects. As they grasp concepts better, their self-esteem grows, positively impacting their overall academic journey.
  4. Clarifying Doubts: Students may hesitate to ask questions in a classroom environment. Home tutoring creates a comfortable space for students to clarify doubts without any fear or hesitation.
  5. Focused Exam Preparation: As board exams approach, having a dedicated home tutor can be invaluable for targeted exam preparation, including solving previous years' papers and practicing exam-specific techniques.

Finding the Ideal Home Tutor Near You

  1. Set Clear Goals: Before you begin your search for a home tutor, identify your academic goals. Determine which subjects you need assistance with and what specific areas you want to improve. Having clear objectives will help you find a tutor who specializes in the required subjects.
  2. Ask for Recommendations: Reach out to your friends, classmates, or teachers and ask for recommendations. Personal referrals can lead you to experienced and reliable home tutors who have already proven their effectiveness.
  3. Online Tutoring Platforms: In today's digital age, several online tutoring platforms offer databases of verified tutors. These platforms allow you to search for tutors based on subjects, location, and reviews from previous students.
  4. Review Credentials: Once you shortlist potential tutors, review their qualifications and experience. Look for tutors who have expertise in the specific subjects you need help with and have a proven track record of improving students' grades.
  5. Trial Sessions: Many tutors offer trial sessions before committing to a long-term arrangement. Take advantage of these trial classes to gauge if the tutor's teaching style aligns with your learning preferences.

Conclusion

In conclusion, finding the right home tutor near you can be a game-changer for your academic journey, especially in subjects like Accounts, Economics, and Business Studies. The personalized attention, customized learning pace, and focused exam preparation can lead to significant improvements in your grades and overall understanding of these subjects. By setting clear goals, seeking recommendations, and reviewing credentials, you can find the ideal tutor to unlock your full academic potential. So, embark on this quest for knowledge and elevate your learning experience with the guidance of a dedicated home tutor. Happy learning!


Tuesday, March 28, 2023

The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12

 

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#Class11accountshometutor #class12accountshometutor #class12economicshometutor #class11economicshometuition #hometuition

In today's competitive academic environment, students need to excel in their studies to secure their future. However, many students struggle with understanding concepts in subjects like Accounts and Economics. This is where a home tutor can help. Home tuition has become increasingly popular in recent years as it provides students with personalized attention and helps them improve their grades. In this blog, we will discuss the benefits of hiring a home tutor for Accounts and Economics in Class 11 and 12.

Class 11 Accounts Home Tutor      

Class 11 is the first year of senior secondary education, and it is an important year for students as it sets the foundation for their future studies. Accounts is a challenging subject for many students, and it requires a deep understanding of concepts like journal entries, ledger accounts, and financial statements. A home tutor can provide individual attention to students and help them understand these concepts in a way that is easy to understand. They can also provide students with extra practice material and help them improve their problem-solving skills. A home tutor can help students prepare for their exams and perform better in their assessments.

Class 12 Accounts Home Tutor

Class 12 is a crucial year for students as they prepare for their board exams. Accounts is a subject that requires a lot of practice and understanding of concepts. A home tutor can provide students with personalized attention and help them understand complex concepts like partnership accounts, company accounts, and cash flow statements. They can also provide students with practice papers and help them improve their time management skills. A home tutor can help students prepare for their board exams and score well in their assessments.

Class 11 Economics Home Tuition

Economics is a subject that requires students to understand concepts like demand and supply, inflation, and GDP. It is a challenging subject, and many students struggle to understand these concepts. A home tutor can provide students with individual attention and help them understand these concepts in a way that is easy to understand. They can also provide students with extra practice material and help them improve their problem-solving skills. A home tutor can help students prepare for their exams and perform better in their assessments.

Class 12 Economics Home Tutor

Class 12 Economics is an important year for students as they prepare for their board exams. The subject requires a deep understanding of concepts like macroeconomics, microeconomics, and international trade. A home tutor can provide students with personalized attention and help them understand these concepts in a way that is easy to understand. They can also provide students with practice papers and help them improve their time management skills. A home tutor can help students prepare for their board exams and score well in their assessments.

Home Tuition

Home tuition is an excellent option for students who need personalized attention and guidance. A home tutor can provide students with individual attention and help them understand concepts in a way that is easy to understand. They can also provide students with practice papers and help them improve their problem-solving skills. A home tutor can help students prepare for their exams and score well in their assessments.

In conclusion, hiring a home tutor for Accounts and Economics in Class 11 and 12 can provide students with numerous benefits. It can help them understand complex concepts, improve their problem-solving skills, and prepare for their exams. If you are a student struggling with these subjects, consider hiring a home tutor to help you achieve your academic goals.

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Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics

 #Class11accountshometutor #class12accountshometutor #class12economicshometutor #class11economicshometuition #hometuition

If you are a student in class 11 or 12 and studying accounts and economics, you may have considered hiring a home tutor. Home tuition can be a great way to supplement your classroom learning and ensure that you are able to understand and apply the concepts effectively. In this blog, we will discuss the benefits of hiring a home tutor for class 11 and 12 accounts and economics.

  1. Personalized Attention

One of the biggest advantages of having a home tutor is that you get personalized attention. In a classroom setting, the teacher has to cater to the needs of all the students, which can sometimes make it difficult to provide individual attention. However, with a home tutor, you get one-on-one attention, and the tutor can customize the teaching method to suit your learning style.

2. Clear Understanding of Concepts

Accounts and economics are subjects that require a clear understanding of the concepts. With a home tutor, you can ask questions and clarify doubts without any hesitation. This helps in building a strong foundation, which is essential for scoring well in the exams.

3. Exam Preparation

The primary objective of hiring a home tutor is to score well in exams. A good home tutor will help you with exam preparation by providing you with mock tests, previous years' question papers, and tips on time management. The tutor will also focus on strengthening your weak areas and improving your overall performance.

4. Flexibility

Another advantage of having a home tutor is that you have the flexibility to choose the timing and frequency of the classes. You can schedule the classes as per your convenience and avoid the hassle of traveling to a coaching center. This is particularly beneficial if you have a busy schedule or live far away from the coaching center.

5. Feedback and Motivation

A home tutor not only teaches you the subject but also provides feedback on your performance. This helps in identifying the areas where you need to improve and work on. Additionally, a home tutor can motivate you to perform better and instill a sense of confidence in you.

Conclusion

In conclusion, hiring a home tutor for class 11 and 12 accounts and economics can be highly beneficial for students. The personalized attention, clear understanding of concepts, exam preparation, flexibility, and feedback provided by a home tutor can help students improve their performance and achieve their academic goals. If you are looking for a home tutor for class 11 or 12 accounts or economics, do your research and choose a tutor who is experienced and knowledgeable in the subject.

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Monday, March 27, 2023

Why Home Tuition Is Essential for Class 11 and 12 Accounts and Economics subjects

 #Class11accountshometutor #class12accountshometutor #class12economicshometutor #class11economicshometuition #hometuition

As a student, you may be facing difficulties in keeping up with the academic demands of Class 11 and 12 Accounts and Economics. These subjects are essential for pursuing a career in commerce, business or economics, and therefore require a strong foundation. This is where the role of a home tutor comes into play.

home tutor can provide personalized attention and cater to the unique needs of the student. They can provide one-on-one coaching, which is not possible in a traditional classroom setting. The benefits of having a home tutor for Class 11 and 12 Accounts and Economics are numerous, and some of them are mentioned below.

  1. Personalized Attention: With a home tutor, the student receives personalized attention, which is not possible in a classroom setting. The tutor can understand the unique needs of the student and provide tailor-made solutions to help them excel in the subject.
  2. Flexible Learning: With home tuition, the student can learn at their own pace, and the tutor can customize the learning plan according to the student's requirements. This makes learning more flexible and efficient.
  3. Better Understanding: A home tutor can explain the concepts in a way that the student can understand. They can break down complex topics into simpler parts and make learning easy and enjoyable.
  4. Exam Preparation: Home tuition can be especially helpful during exam preparation. The tutor can provide study materials, practice papers, and tips to help the student perform better in exams.
  5. Building Confidence: Home tuition can help in building the student's confidence in the subject. With the help of a tutor, the student can overcome their weaknesses and improve their strengths, which ultimately boosts their confidence.

In conclusion, home tuition for Class 11 and 12 Accounts and Economics can be a game-changer for students. It can provide personalized attention, flexible learning, better understanding, exam preparation, and build confidence. Therefore, if you are struggling with these subjects, it is highly recommended to seek the help of a home tutor.

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Friday, July 23, 2021

Class 12 Business Studies Advertisement Project Report on Advertisement Appeals of Liberty Shoes - Class 11 and 12 Advertisement project Report, AIDA Model, advantages and disadvantages of Advertisement, Various advertisement appeals

 

Table of Contents

Page number

Introduction to Promotion Mix

 

Elements of Promotion Mix

 

Advertising

 

Characteristics of Advertising

 

Advantages of Advertising

 

Disadvantages of Advertising

 

AIDA Model for Advertisement

 

Introduction to Advertisement Appeals

 

Types of Advertisement Appeals

 

Introduction of Liberty Shoes

 

Various types of appeals shown by different Print, TV & Radio advertisements of Liberty Shoes

 

Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services.

The fourth element of the 4 P’s of Marketing Mix is the promotion; that focuses on creating the awareness and persuading the customers to initiate the purchase. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix.

The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. The marketers need to view the following questions in order to have a balanced blend of these promotional tools.

  • What is the most effective way to inform the customers?
  • Which marketing methods to be used?
  • To whom the promotion efforts be directed?
  • What is the marketing budget? How is it to be allocated to the promotional tools?

 Elements of Promotion Mix

1.	Advertising: The advertising is any paid form of non-personal presentation and promotion of goods and services by the identified sponsor in the exchange of a fee. Through advertising, the marketer tries to build a pull strategy; wherein the customer is instigated to try the product at least once. The complete information along with the attractive graphics of the product or service can be shown to the customers that grab their attention and influences the purchase decision. 2.	Personal Selling: This is one of the traditional forms of promotional tool wherein the salesman interacts with the customer directly by visiting them. It is a face to face interaction between the company representative and the customer with the objective to influence the customer to purchase the product or services. 3.	Sales Promotion: The sales promotion is the short term incentives given to the customers to have an increased sale for a given period. Generally, the sales promotion schemes are floated in the market at the time of festivals or the end of the season. Discounts, Coupons, Payback offers, Freebies, etc. are some of the sales promotion schemes. With the sales promotion, the company focuses on the increased short term profits, by attracting both the existing and the new customers. 4.	Public Relations: The marketers try to build a favorable image in the market by creating relations with the general public. The companies carry out several public relations campaigns with the objective to have a support of all the people associated with it either directly or indirectly. The public comprises of the customers, employees, suppliers, distributors, shareholders, government and the society as a whole. The publicity is one of the form of public relations that company may use with the intention to bring newsworthy information to the public. For example, Large Corporate such as Dabur, L&T, Tata Consultancy, Bharti Enterprises, Services, Unitech and PSU’s such as Indian Oil, GAIL, and NTPC have joined hands with Government to clean up their surroundings, build toilets and support the swachh Bharat Mission. 5.	Direct Marketing: With the intent of technology, companies reach customers directly without any intermediaries or any paid medium. The e-mails, text messages, Fax, are some of the tools of direct marketing. The companies can send the emails and messages to the customers if they need to be informed about the new offerings or the sales promotion schemes. E.g. The Shopperstop sends SMS to its members informing about the season end sales and extra benefits to the golden card holders.


1.   Advertising: The advertising is any paid form of non-personal presentation and promotion of goods and services by the identified sponsor in the exchange of a fee. Through advertising, the marketer tries to build a pull strategy; wherein the customer is instigated to try the product at least once. The complete information along with the attractive graphics of the product or service can be shown to the customers that grab their attention and influences the purchase decision.

2.   Personal Selling: This is one of the traditional forms of promotional tool wherein the salesman interacts with the customer directly by visiting them. It is a face to face interaction between the company representative and the customer with the objective to influence the customer to purchase the product or services.

3.   Sales Promotion: The sales promotion is the short term incentives given to the customers to have an increased sale for a given period. Generally, the sales promotion schemes are floated in the market at the time of festivals or the end of the season. Discounts, Coupons, Payback offers, Freebies, etc. are some of the sales promotion schemes. With the sales promotion, the company focuses on the increased short term profits, by attracting both the existing and the new customers.

4.   Public Relations: The marketers try to build a favorable image in the market by creating relations with the general public. The companies carry out several public relations campaigns with the objective to have a support of all the people associated with it either directly or indirectly. The public comprises of the customers, employees, suppliers, distributors, shareholders, government and the society as a whole. The publicity is one of the form of public relations that company may use with the intention to bring newsworthy information to the public. For example, Large Corporate such as Dabur, L&T, Tata Consultancy, Bharti Enterprises, Services, Unitech and PSU’s such as Indian Oil, GAIL, and NTPC have joined hands with Government to clean up their surroundings, build toilets and support the swachh Bharat Mission.

5.   Direct Marketing: With the intent of technology, companies reach customers directly without any intermediaries or any paid medium. The e-mails, text messages, Fax, are some of the tools of direct marketing. The companies can send the emails and messages to the customers if they need to be informed about the new offerings or the sales promotion schemes. E.g. The Shopperstop sends SMS to its members informing about the season end sales and extra benefits to the golden card holders.

Introduction to Advertising

Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. It is a way of mass communication. It is the most popular and widely practiced tool of market promotion. Major part of promotional budget is consumed for advertising alone. Various advertising media – television, radio, newspapers, magazines, outdoor means and so forth – are used for advertising the product.

Characteristics of advertising

i. Adverting is non-personal or mass communication. Personal contact is not possible.

ii. It is a paid form of communication.

iii. It is a one-way communication.

iv. Identifiable entity/sponsor-company or person gives advertising.

v. It is costly option to promote the sales.

vi. It can be reproduced frequently as per need.

vii. Per contact cost is the lowest.

Viii. Various audio-visual, print, and outdoor media can be used for advertising purpose.

ix. It is a widely used and highly popular tool of market promotion.

Advantages of Advertising

Following are the advantages of advertising:-

(1) Introduces a New Product in the Market:

Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

(2) Expansion of the Market:

It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.

(3) Increased Sales:

Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.

(4) Fights Competition:

Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(5) Enhances Goodwill:

Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

(6) Educates The Consumers:

Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

(7) Elimination of Middlemen:

It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

(8) Better Quality Products:

Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.

(9) Supports The Salesmanship:

Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that “selling and advertising are cup and saucer, hook and eye, or key and lock wards.”

(10) More Employment Opportunities:

Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

(11) Reduction in the Prices of Newspapers and Magazines Etc:

Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.

(12) Higher Standard of Living:

The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchil “advertising nourishes the consuming power of men and creates wants for better standard of living.” By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

Disadvantages of Advertising

Advertising has the following disadvantages:

(1) Adds to Costs:

An organisation has to spend large amount on advertising. It increases the cost of the products. To meet this expenditure, price of the product is raised. No manufacturer pays for the advertising expenses out of his pocket. Advertising, therefore, leads to unnecessary rise in prices. In this reference it is said that advertising costs are passed on to the consumers in the form of high prices.

(2) Undermines Social Values:

Advertisement is a sort of day-dreaming for the people. These days it is taking the people away from reality and into the realm of artificiality. Through its medium people get information about new products. Only very few products are of any use for them. The brilliance of new products really gets on their nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values.

(3) Confuses the Buyers:

Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. On its use, they feel cheated.They come to realize later that the information given in the advertisement was something else whereas the actual product was quite different from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said that advertising confuses rather than helps.

(4) Encourages Sale of Inferior Products:

Every manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is unable to decide as to which product is really good. Consequently, it is difficult to get good quality product even after paying a handsome price for it. If a seller gets good price for some inferior product, it becomes a habit with him. It affects other sellers also. Therefore, it is said that advertisement encourages the sale of inferior products.

 (5) Some Advertisement is in Bad Taste:

Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. They may be insulting to a particular class. It causes decay of social values.

Such kinds of advertising are generally opposed by the people as it hurts their feelings. In this reference it is said that some advertisements are in bad tastes.

AIDA Model for Advertisement

The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural stage (doing e.g. purchase or trial) stage.

The steps proposed by the AIDA model are as follows:

Attention –

The consumer becomes aware of a category, product or brand (usually through advertising)

Interest –

The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle

Desire –

The consumer develops a favorable disposition towards the brand

Action –

The consumer forms a purchase intention, shops around, engages in trial or makes a purchase

The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural stage (doing e.g. purchase or trial) stage. The steps proposed by the AIDA model are as follows:  Attention –  The consumer becomes aware of a category, product or brand (usually through advertising) Interest –  The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle Desire – The consumer develops a favorable disposition towards the brand Action –  The consumer forms a purchase intention, shops around, engages in trial or makes a purchase


Advertisement Appeal

Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers' most important creative strategy decisions involves the choice of an appropriate appeal.

Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people.

Types of Advertisement Appeals

1.   Rational or Informational Appeal

2.   Emotional Appeal

3.   Moral Appeal

4.   Other Advertisement Appeals

I. Rational or Informational Appeals

This is generally product oriented appeal, highlights the functional benefits like- quality, economy, value, or performance of a product. Following are different types of rational appeals:

Feature Appeal –

Advertisements based on such appeal are highly informative, provides information of product attributes or features that can be used as the basis for rational purchase decision. Technical and high involvement product often uses this appeal.

Competitive Advantage Appeal –

Such appeal is used to compare the product with the competitor's product directly or indirectly and advertiser try to present his product superior then competitor's product on one or more attributes.

Favorable Price Appeal –

Here price offer is considered as the dominant point of the message.

News Appeal –

Some type of news or announcements about product or company dominates the advertisement.

Product Popularity Appeal –

Product popularity is considered as the dominant point of advertisement by highlighting the increasing number of users of brand or the number who have switched to it.

High Quality –

Some products are preferred for their quality not merely because of their taste or style, such products are advertised by highlighting the quality attribute in advertisement.

Low price –

Many people prefer low priced goods. To target such audience products are advertised by highlighting the low price tag of the product.

Long Life –

Many consumers want product of durable nature that can be used for a long period, in advertisement of such product durability is the dominant point of the message.

Performance –

Many advertisements exhibit good performance of product.

Economy –

Many customers consider savings in operation and use of product, for example in case of automobile the mileage is considered while selecting the brand or model.

Scarcity –

Another appeal that is occasionally used is scarcity. When there is a limited supply of a product, the value of that product increases. Scarcity appeals urge consumers to buy a particular product because of a limitation.

Other Rational Appeals –

Other rational appeals include purity, more profits, time saving, multifunction, more production, regular supply and availability of parts, limited space required, artistic form, etc. that can make advertising effective.

II. Emotional Appeals

An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Emotions affect all type of purchase decisions.

Types of emotional appeals are as follows:

Positive Emotional Appeal –

Positive emotions like- humour, love, care, pride, or joy are shown in advertisements to appeal audience to buy that product. For example- Jonson and Jonson baby products.

Negative Emotional Appeal –

This includes fear, guilt, and shame to get people to do things they should or stop.

Fear –

Fear is an emotional response to a threat that expresses some sort of danger. Ads sometimes use fear appeals to evoke this emotional response and arouse consumers to take steps to remove the threat. For example- Life Insurance

Anxiety –

Most people try to avoid feeling anxious. To relieve anxiety, consumers might buy mouthwash, deodorant, a safer car, get retirement pension plan.

Humour –

Humour causes consumer to watch advertisement, laugh on it, and most important is to remember advertisement and also the product connected with humour. For example- Happydent, and Mentos.

III. Moral Appeals

Moral appeals are directed to the consumers’ sense of what is right and proper. These are often used to exhort people to support social and ethical causes. Types of Moral Appeal are as follows:

  • Social awakening and justice
  • Cleaner and safe environment
  • Equal rights for women
  • Prohibition of drugs and intoxication
  • Adult literacy
  • Anti-smuggling and hoarding
  • Protection of consumer rights and awakening

Other Type of Appeals

Reminder Appeal –

Advertising using reminder appeal has the objective of building brand awareness. For example- IPO

Teaser Advertising –

Advertisers introducing a new product often use this appeal. It is designed to build curiosity, interest and excitement about a product or brand. For example- Ponds ad of Saif & Priyanka

Musical Appeals –

Music is an extremely important component in advertising. It captures the attention of listeners. For example- Docomo, Airtel

Comparison Appeal –

In this appeal a brand’s ability to satisfy consumers is demonstrated by comparing its features to those of competitive brands. For example-Tide & Surf

Direct Appeals –

Direct appeals clearly communicate with the consumers about a given need. These extol the advertised brand as a product which satisfies that need.

Indirect Appeals –

Indirect appeals do not emphasize a human need, but allude to a need.

Sex Appeal

Sex and nudity have always sold well. Sexuality, sexual suggestiveness, over sexuality or sensuality raises curiosity of the audience and can result in strong feelings about the advertisement. It can also result in the product appearing interesting. However use of sex in types of advertising appeals can have a boomerang effect if it is not used carefully. It can interfere with the actual message of the advertisement and purpose of the product and can also cause low brand recall. If this is used then it should be an integral part of the product and should not seem vulgar. The shift should be towards sensuality.

Scarcity Appeal

Scarcity appeals are based on limited supplies or limited time period for purchase of products and are often used while employing promotional tools including sweepstakes, contests etc.

Masculine Feminine Appeal

It is used in cosmetic or beauty products and also clothing. This type of appeal aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you.

Brand Appeal

This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement.

Snob Appeal

This appeal is directed towards creating feeling of desire or envy for products that are termed top of the line or that have considerable qualities of luxury, elegance associated with them.

Adventure Appeal

This appeal is directed towards giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action.

Romance Appeal

These advertisements display the attraction between the sexes. The appeal is used to signify that buying certain products will have a positive impact on the opposite sex and improve your romantic or love life. Fragrances, automobiles and other products use these types of advertising appeals.

Youth Appeal

Advertisements that reflect youth giving aspects or ingredients of products use these types of appeals. Cosmetic products in particular make use of these appeals.

Endorsement

Celebrities and well known personalities often endorse certain products and their pitching can help drive the sales.

Play on Words

Advertisements also make effective use of catch phrases to convey the message. Such appeals help in brand recognition and recall and can be quite popular with the youth in particular.

Statistics

Advertisements also use statistics and figures to display aspects of the product and its popularity in particular.

Plain Appeal

These advertisements use every day aspects of life and appeal to ordinary people regarding the use of a product or service.

Bandwagon Appeal

This type of advertising appeal is meant to signify that since everybody is doing something you should be a part of the crowd as well. It appeals towards the popularity aspect or coolness aspect of a person using a particular product or service.

Introduction of Liberty Shoes

Liberty Shoes Limited (LSL) is an Indian shoe company, based in Karnal, Haryana. Established in 1954, the company presently produces 50,000 pairs of footwear a day through its six manufacturing units, sold through 6,000 multi-brand outlets and 350 exclusive showrooms, and has a presence in 25 countries, with 50 showrooms outside India. Adesh Gupta became the CEO of LSL on 16 July 2001.

With over 60 years of experience, Liberty shoes Ltd has established itself as a brand that people can trust. The brand with a well known and exalted positioning in metropolitan cities is persistently expanding in tier 2 and tier towns and cities. It has won hearts of millions with its trust, quality and loyalty. Throughout its journey, it has proved that it is all about the people and their needs. The brand loyalists know that owning Liberty Footwear is not a seasonal affair but it is a bond that stands through the tests of time. We are about people and we stand by it.

 

LIBERTY SHOES OWNER AADESH GUPTA            

Various types of appeals shown by different Print, TV & Radio advertisements of Liberty

Advertisement I.



This advertisement focuses to lure youth to buy liberty products. The various appeals involved in this advertisement includes –

1.   Romance appeal

This advertisement signifies that buying Liberty shoes will have a positive impact on the opposite sex and improve your romantic or love life.

2.   Youth appeal

Since this advertisement is endorsed by two youths. So it is appealing to youth to buy their products.

3.   Adventure Appeal

This advertisement signifies that purchasing Liberty shoes will change the individual’s life radically and fill it with fun, adventure and action

4.   Masculine Feminine Appeal

This advertisement aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you.

5.   Positive Emotional Appeal 

This advertisement also demonstrates emotions like love, pride and joy a appeal audience to buy that product.

Advertisement II



This advertisement includes following appeals:-

1.   Teaser Advertising 

This advertisement is designed to build curiosity, interest and excitement about its new range of product named as Avengers.

2.   Brand Appeal

This advertisement has a brand appeal as it is directing people who are Liberty brand conscious and wish to choose particular products to make a brand statement.

3.   Snob Appeal

Since this advertisement is reflecting new product range of Liberty thus creating feeling of desire to opt it as it is termed as top of the line and has considerable qualities of luxury, elegance associated with it.

4.   Adventure Appeal

This advertisement is also giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action.

5.   Performance Appeal

This advertisement exhibits good performance of product.

Advertisement III



The various types of appeals included in this advertisement includes –

Favorable Price Appeal –

This advertisement clearly demonstrates the price of the product which is favorable for the customers and also dominant point of this advertisement.

Low price 

Many people prefer low priced goods. To target such audience this advertisement has been made to highlight the low price tag of the product.

Economy –

This advertisement also shows that people can own a branded product at an economical rate which is durable in nature too.

Direct Appeals –

Many people want to buy branded product but due to its high price they are not able to do so. This advertisement has a direct appeal to such people to own liberty low range shoes.

Advertisement IV


Source: https://youtu.be/ZxTD_iG0zkM

The various appeals included in this TV advertisement of Liberty shoes Includes:-

Masculine Feminine Appeal

This advertisement aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you. It also demonstrates that Liberty has product range for both males and females.

Snob Appeal

This advertisement reflects considerable qualities of luxury and elegance associated with the products.

Adventure Appeal

This advertisement is directed towards giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action.

Youth Appeal

The advertisement is focused on youths and teenagers. All the actors in the advertisement are youths.

Endorsement Appeal

Hrithik Roshan is endorsing liberty shoes in this advertisement.

Musical Appeals –

The video comprise of musical song completing focusing on modern, young & dynamics people creating a sense of curiosity for music lovers

Positive Emotional Appeal –

Positive emotions like- humour, love, care, pride, or joy is shown in advertisements to appeal audience to buy Liberty shoes.

Feature Appeal –

This advertisement shows various ranges of Liberty shoes having different features and purpose that can be used as the basis for rational purchase decision.

Bibliography

  www.libertyshoes.com

  www.google.com

  https://youtu.be/ZxTD_iG0zkM